About
Looking for quick, gourmet-quality lunches? One Lunch is the app that helps restaurants deliver food to on-site workers and schools with tight lunch schedules. The app allows individuals to opt into a flexible, commitment-free lunch program. Created for the Neepawa, Manitoba Boston Pizza franchise, the founder of One Lunch approached us to build a brand identity that reflects them as accessible, fresh, and unconventional. The key was ensuring this new identity worked seamlessly across their new app interface.
Services
Brand Strategy
Brand Identity
Brand Messaging
Web Design
Social Media Ads
Marketing Collateral
Pitch Deck
Industry
Location
Brand Building Blocks
Our creative direction, ‘The Casual Luncher,’ celebrates the brand’s down-to-earth, communal, and convenient nature. The logo features a delightful custom typeface paired with an icon that embodies One Lunch’s three key vibes: fresh and organic meals, made with care, and easily accessible with a one-click opt-in. The illustrations are created from hand-drawn and organic shapes, and the color palette is inspired by Boston Pizza’s hearty menu. We use vibrant yet natural colors to help customers focus on the main order of business: good food.
Riordan Dennis | Founder, One Lunch
“Working with Sarah was really fun, straight forward and simple. Her insights took my project to the next level and brought a professional touch that made my new brand really stand out! Sarah was very diligent and productive, she had all the designs to me ahead of schedule, and they were right on point with what we had planned together. To date, I've launched my lunch ordering app for large work groups in a limited test market with great results.“
Framing it Together
We shaped messaging that celebrates the contradictory nature of One-Lunch: quick but gourmet-quality, hearty but healthy, personalized but communal. Customers no longer have to choose—they can have it all with One Lunch. We emphasized that customers could enjoy fresh meals wherever they are. No more traveling, no more waiting in line, no more rushing through lunch. Just opt in and eat in!
Refined Aesthetics
Collaborating with NexarCore, we designed a user-friendly app with features that allow customers to select their lunch dates and meal options, and handle payment and checkout. We incorporated One Lunch’s playful identity into the app with quirky headlines, stickers, and warm photos. The One Lunch app will be available in the App Store and Google Play in September 2024.
Digital Dimension
Beyond Basics
Project Team
Creative Director: Sarah O. Vidal
