About
Art installation is more than just placement; it is an art form in itself. Interior designers and discerning homeowners looking to transform walls into masterpieces turn to experts like Firehawk Art Installers. Specializing in precision wall-mounted arrangements for the hospitality industry, Firehawk ensures every installation is secure, meticulous, and visually striking.
Cultured Creative was invited to rebrand Firehawk, crafting a refined identity that mirrors their commitment to precision and elegance. The goal was to attract high-caliber clients who appreciate impeccable craftsmanship and sophisticated design.
The result spoke for itself. DesignRush recognized Firehawk’s rebranded print collateral as one of the best professional services print designs of 2025.
Services
Brand Strategy
Brand Identity
Brand Messaging
Web Design
Social Media Ads
Marketing Collateral
Pitch Deck
Industry
Interior Design, Hospitality
Location
Orlando, Florida
Brand Building Blocks
We kicked off the rebrand by changing the company name from Firehawk Installations Inc. to Firehawk Art Installers, making their services clearer to prospective customers. Our brand concept, ‘precise beauty,’ captures Firehawk’s commitment to accuracy and elegance. We developed a logo based on exact geometric shapes, paired with a classy and modern sans-serif wordmark. The four-color scheme, inspired by the brand values of optimism and professionalism, ties it all together. These elements combine to create a brandmark that reflects Firehawk’s precise delivery sprinkled with stylishness.
Glenn M | Founder, Firehawk Art Installers
“In my line of work, I have to be extremely detail-oriented, and I demand a similar level of thoroughness from those I hire. Not only was Sarah’s work of the highest quality, but she exceeded my expectations on many accounts.
She went beyond a logo refresh to crafting our voice and personality using her exceptional storytelling skills. She consistently applied this new identity across our print and digital media.
Sarah approached the rebrand strategically, first spending quality time to understand what makes us and our clients unique, and then offering insightful ideas to increase our brand awareness. Her creativity, eye for detail, problem-solving prowess, and can-do attitude resulted in a beautiful and impactful rebrand.
After we relaunched, we saw a 300% increase in inbound leads and a 25% jump in conversions! We also attracted long-term partnerships and speaking opportunities. I love that Sarah was as invested in my brand as I am. Don’t walk to work with Cultured Creative, run!”
Framing it Together
Sleek brandmark. Elegant typography. Confident colors. Chic iconography. Together, these elements redefine Firehawk—an upscale brand that helps homeowners and designers create stunning spaces.
We shaped messaging that reflects Firehawk’s promise: no more nails, hammers, or heavy lifting. Just effortless elegance on every wall.
Refined Aesthetics
From copper-foiled business cards to embroidered staff uniforms, Firehawk’s brand collateral supports its sophisticated visual style. Stationery sets, brochures, tool bags, tote bags, and insulated water bottles—all the essentials and more are covered.
Digital Dimension
With a Millennial customer base, Firehawk needed a solid digital presence. The new website offers a clean and intuitive user experience, featuring stunning photography of past installations to showcase Firehawk’s capabilities. We also simplified the scheduling process, reducing it from a contact form, email string, and phone call to an online booking and payment platform. Customers can now schedule an installation and pay without leaving the website.
