About
Art installation is a true art form. Interior designers and homeowners seeking to transform their walls into masterpieces turn to experts like Firehawk Art Installers. Specializing in wall-mounted arrangements for the hospitality industry, Firehawk is dedicated to creating secure, precise, and beautiful installations. Cultured Creative was invited to rebrand Firehawk to reflect their values of precision and elegance, aiming to attract higher-level customers with an eye for detail and sophistication.
Services
Brand Strategy
Brand Identity
Brand Messaging
Web Design
Social Media Ads
Marketing Collateral
Pitch Deck
Industry
Interior Design, Hospitality
Location
Orlando, Florida
Brand Building Blocks
We kicked off the rebrand by changing the company name from Firehawk Installations Inc. to Firehawk Art Installers, making their services clearer to prospective customers. Our brand concept, ‘precise beauty,’ captures Firehawk’s commitment to accuracy and elegance. We developed a logo based on exact geometric shapes, paired with a classy and modern sans-serif wordmark. The four-color scheme, inspired by the brand values of optimism and professionalism, ties it all together. These elements combine to create a brandmark that reflects Firehawk’s precise delivery sprinkled with stylishness.
Glenn M | Founder, Firehawk Art Installers
“In my line of work, I have to be extremely detail-oriented, and I demand a similar level of thoroughness from those I hire. Not only was Sarah’s work of the highest quality, but she exceeded my expectations on many accounts.
She went beyond a logo refresh to crafting our voice and personality using her exceptional storytelling skills. She consistently applied this new identity across our print and digital media.
Sarah approached the rebrand strategically, first spending quality time to understand what makes us and our clients unique, and then offering insightful ideas to increase our brand awareness. Her creativity, eye for detail, problem-solving prowess, and can-do attitude resulted in a beautiful and impactful rebrand.
After we relaunched, we saw a 300% increase in inbound leads and a 25% jump in conversions! We also attracted long-term partnerships and speaking opportunities. I love that Sarah was as invested in my brand as I am. Don’t walk to work with Cultured Creative, run!”
Framing it Together
Sleek brandmark. Elegant typography. Confident color schemes. Chic iconography. Together, these elements paint a new picture of Firehawk—an upscale brand empowering homeowners and interior designers to create beautiful rooms.
We crafted messaging that reflects Firehawk’s brand promise: customers no longer need to worry about the hassle of nails, hammers, and heavy artwork. Firehawk brings elegance to every wall, stress-free.
Refined Aesthetics
From copper-foiled business cards to embroidered staff uniforms, Firehawk’s brand collateral supports its sophisticated visual style. Stationery sets, brochures, tool bags, tote bags, and insulated water bottles—all the essentials and more are covered.
Digital Dimension
With a Millennial customer base, Firehawk needed a solid digital presence. The new website offers a clean and intuitive user experience, featuring stunning photography of past installations to showcase Firehawk’s capabilities. We also simplified the scheduling process, reducing it from a contact form, email string, and phone call to an online booking and payment platform. Customers can now schedule an installation and pay without leaving the website.
