For destinations to truly cater to a culturally diverse crowd, stepping out of our comfort zone needs to be the norm. During my first visit to Toronto, I made a few stops—from Casa Loma to the CN Tower. While planning and during the trip, I noticed something interesting. Some brands felt inclusive and respectful, while others, ehh…not so much.
So, what did the inclusive brands get right? They offered:
1 Multilingual Content
2 Local Partnerships
3 Diverse Food and Beverage Options
Dining options catered to various dietary preferences, including halal, kosher, vegetarian, and vegan options.
4 Inclusive Marketing
Promo materials featured people from various ethnic backgrounds and cultures, making everyone feel seen.
5 Cultural Holidays and Festivals
Offering activities and packages tied to holidays from around the world added a special touch.
Conclusion
Yes, travelers should adapt to the places they visit, but destinations and brands can make it easier for them to do so. It’s a two-way street.
Wondering how to attract more diverse customers to your brand? Let’s chat during a one-on-one brand consultation.
by
Sarah O. Vidal
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